An important new safety technology system is the optional City Emergency Braking. It is automatically active at speeds under 30 km/h, and it uses a laser sensor to detect the risk of an imminent collision. Depending on the vehicle’s speed and the driving situation, City Emergency Braking can reduce accident severity by initiating automatic brake interventions – and possibly even avoid a crash. So far, the up! is the only vehicle in the segment to be offered with an emergency braking function for city driving.
With its noted 3.54 metre length and 1.64 metre width, the up! is one of the smallest four-seat cars. The Volkswagen is 1.48 metres tall. Its overall length consists of conspicuously short body overhangs and a very long wheelbase (2.42 metres) – a body layout that fully utilises the space available in the new design. Klaus Bischoff, Head of Design for the Volkswagen Brand says: "If the goal is to maximise space, the ideal form for a small car would be a rectangular box. In the up! we were able to sculpt such a box with a clean and powerful design that does not lose sight of space utilisation." The front end of the up! reveals much about the car’s character. Klaus Bischoff: "The face is unmistakably that of a genuine Volkswagen, but with a very independent personality. Naturally, the familiar styling characteristics of our brand face can also be found on the up! – the emphasis of horizontal elements and the connection of the grille and headlights to form a band, the accents created by small angles and the characteristic light signature of the headlights. But more than on any of the other models, the up! definitely shows a smile. The up! is simply appealing, and it appeals in a simple way!"
Space utilisation in the car is exceptionally good, because of its wheelbase – one of the longest in the segment – combined with an engine that is mounted well forward. Although the driver, front passenger and 2 rear passengers are travelling in a small car, it is by no means a cramped vehicle. On the contrary. Consider the boot: 251 litres are significantly more than is typical in the vehicle class of the up! When the rear seat is fully folded, cargo space even increases to 951 litres. These two values show that in its interior the up! will be a giant among small cars.
Essentially, the up! interior has a very clean and well-organised layout. The new Volkswagen also offers numerous clever and detailed solutions, fun styling and a level of quality that will enhance the market segment. Especially high-end is the Dash Pad, an instrument pad extending crosswise in front of the driver and front passenger. Depending on the equipment line, either decor paint or one of the 5 body colours is used in the interior.
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